International FC

New brand identity for International Football Club (IFC), a soccer club located in Vaughan, ON, Canada. Launched in 2021.

The goal of this project was to create a primary logo that the IFC community could easily identify and wear with pride. At the beginning of the process, it was clear that the heart of the new logo would include the abbreviation, “IFC”, in a monogram-like form.

Founded in 2009, International FC is recognized for its ability to identify and nourish local talent by utilizing the F.I.G.C (Federazione Italiana Giuoco Calcio) methodology. IFC offers three levels of training programs: Academy (U8-U21), Grassroots (U4-U13), and Camps (U6-U13).

 

Project Deliverables:

  • Primary crest

  • Secondary marks

  • Colour scheme

  • Wordmarks

Previous brand logos (from left to right): Academy, Grassroots, Camps, Elite ID Camp

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