International FC
New brand identity for International Football Club (IFC), a soccer club located in Vaughan, ON, Canada.
International FC’s previous branding suffered from their use of inconsistent logos across its training programs, weakening overall brand recognition. This project focused on designing a primary crest that better represented IFC, unifying the club’s visual identity and allowing for a more cohesive and versatile brand system.
Founded in 2009, International FC is recognized for its ability to identify and nourish local talent by utilizing the F.I.G.C (Federazione Italiana Giuoco Calcio) methodology. IFC offers three levels of training programs: Academy (U8-U21), Grassroots (U4-U13), and Camps (U6-U13).
Launched in 2021.
Project Deliverables:
New primary crest
New brand colours
Typography system
Previous brand logos (from left to right): Academy, Grassroots, Camps, Elite ID Camp
