International FC
New brand identity for International Football Club (IFC), a soccer club located in Vaughan, ON, Canada. Launched in 2021.
The goal of this project was to create a primary crest that the IFC community could easily identify and wear with pride. At the beginning of the process, it was clear that the heart of the new logo would include the abbreviated “IFC” in a monogram form. One of the central issues with the previous brand system was having inconsistent logos for each program within the club. By creating a singular IFC mark, it allows the brand to become easier to recognize and associate with.
Founded in 2009, International FC is recognized for its ability to identify and nourish local talent by utilizing the F.I.G.C (Federazione Italiana Giuoco Calcio) methodology. IFC offers three levels of training programs: Academy (U8-U21), Grassroots (U4-U13), and Camps (U6-U13).
Project Deliverables:
New primary crest
New brand colours
Typography system
Previous brand logos (from left to right): Academy, Grassroots, Camps, Elite ID Camp
